belairdirect Insurance - Road Praise
Everyone is quick to tell you when you’ve done something wrong on the road, but what about when you’ve done something good? To help Canadian insurance brand belairdirect launch their new app (that rewards good drivers with savings as well as many assistant features) , we decided to tell the country in the most Canadian way possible. We turned Road Rage into Road Praise.
CW: Yasmine Moghimi
AD: Sarah Kennedy
ACD: Alexandre Pellerin
CD: Matt Fraracci
Contextual OOH for the Danforth
