Red Cross — Yasmine

People can become a member by signing up online or through the app

How it Works

You can earn points by donating, watching Red Cross videos, and sharing on social media

Easy ways for users to continuously donate

Users can keep a monthly donation streak for more points

During donation lulls and times of disaster we will have double points to encourage donations

Donor program that rewards users for the good that they do.

Red Cross Carpet & Photo Op

Partnering up with TIFF to offer exclusive deals to donors, and a great chance for them to cross paths with celebrities. There will be an exclusive Red Cross Carpet, and photo op backdrop to further spread the word of Red Cross

Partnership

Partnership with Uber for Red Cross Path donors. Anytime they use Uber Pool they get 20% off their ride. Uber Pool is where you cross paths with other riders, a perfect partnership for Red Cross Paths

Gala

Special Gala’s for those who have helped Red Cross, and those who have been helped by Red Cross to come together. There will be Fusion Food, Artists from different disciplines collaborating, and the Red Cross Carpet

T-Shirt Reward

3 different wearable & fashionable designs that are a great reward, while looking good and spreading the message of Red Cross

Functional Accessories

For example, keychains that open up can carry bandages

Piggy Bank

Brings Canadian Red Cross into the home, great for families. Can be customized to write on what you want to save for, and spreads the importance of donation to children

Year In Review Look-Book

This will be for all donors who have kept a 1 year streak. It will have the names of those donors published inside, as well as images and information on what the Canadian Red Cross has done throughout the year

Collectable Checkpoint Pins

These pins will be given to donors who have kept a streak. Piggy Bank for 3 months, Tshirt for 6 Months, Book for 12 Months and Gala glass for 2 years

Rewards & Partnerships from Red Cross Paths Program

Print Ad

Shows the connections between you as a donor and where your money goes, and shows Red Cross helps with Canadian Disasters

Print Ad

Shows what Canadian Red Cross does, as many do not know they help with personal disaster

Print Ad

Shows where your money can help in a Global Disaster

Wild Posting

Individual ads, that work on their own to give a small message but come together to give a bigger message

What they look like when they come together, showing that when you donate to Red Cross you are part of something bigger

Billboard

More geared to be about the rewards from Red Cross Paths

Guerilla

In all way intersections across Canada, we will do a take over to show a physical cross path

Around the cross walk, we will have billboards taken over to explain the program, and also say the difference Canadian Red Cross makes in the short time you cross the road. There will also be volunteers to help give info, and encourage signing up for Red Cross Paths

Experiential - Aerial View

Pop-Up museum of Red Cross, by Union station - a place where all the trains and people cross through. This will be a gallery that people can go into and see what the Red Cross has been doing, much like the year in review book. They will also be able to sign up for Red Cross Paths here

Experiential - Front View

Experiential - Interior

Multichannel Advertising Campaign for Canadian Red Cross and Red Cross Paths